African Alliance expands retail market, opens new branch in Abeokuta

Foremost Life Insurer, African Alliance Insurance Plc has announced the opening of a branch office in Abeokuta, Ogun State, with the target to get the services closer to her customers.

Speaking at the tape-cutting event held recently in Abeokuta, the firm’s Joyce Ojemudia, managing director/ CEO, reiterated the importance of viable retail presence in the sale of life insurance.“We often say life insurance, especially in this part of the world, is not bought but sold; therefore, we cannot but ensure we remain in close contact with our target markets to drive penetration.”

She said, as you may know, one of our strategic goals for 2021 is to grow our premium income via deliberate market expansion and identifying regions that have good prospects for life insurance. “This Abeokuta branch – and the others soon to be opened- brings us closer to realizing those goals. As a heritage company ourselves, we at African Alliance are proud to reestablish our roots at the famous heritage city of Abeokuta, by adding life-changing financial value to the city and environs while taking advantage of the proximity to Lagos to grow the market exponentially.”

Ojemudia further added that the opening of new branches is going to help the brand’s ongoing digital adoption and further grow its market share. “Our digital adoption is in top gear, by the time we synchronise physical branches with our ever-growing digital platforms, we would have delivered on our mandate to bring life insurance not just closer to the consumers but also expand our growth potential,” she said.

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Bankole Banjo, the firm’s Brand, Media and Communications Manager, also added “The proximity of Ogun State to Lagos usually gave a false sense of possible appropriation by Lagos sales teams. However, anyone who understands both terrains would easily acknowledge that is not exactly a sustainable arrangement.

“For us, therefore, we know Abeokuta is a market deserving attention and by opening this office, we have identified with our market’s yearnings for an insurer that identifies with them and can create products for them whilst being available next door for time-to-time engagement. We are looking forward to driving change and making a positive influence in the life insurance business and Abeokuta.” He gave the address of the Abeokuta Office as Suite 006, Providence Mall, near OOPL, Abiola Way, Abeokuta.

Widely recognized as the most experienced and strongest specialist Life Assurance Company in Nigeria, African Alliance boasts 18 branches in the country and continues to expand. It is set to host the body of brokers in Abuja in the coming days while plans are underway to open more branches across the country.