BusinessDay
NigeriaDecides2023

Access Bank earmarks N600m for customers in DiamondXtra scheme

Access Bank Plc has earmarked a total of N600 million for lucky customers who will be participating in its DiamondXtra, season 13 that will last for the next 12 months.

DiamondXtra reward scheme is one of the ways the bank creates value and meets the needs of its loyal customers.

With the launch of the new season, the reward scheme has been revitalized and reloaded to create winners every day, according to Victor Etuokwu, executive director, personal banking.

DiamondXtra is one of the most successful deposit products in the country, as it not only encourages customers to save their money, gain interest on their savings but also rewards them as they keep saving, with life transforming prizes like Salary 4 Life, Business grants, education grants and so much more.

“We have been rewarding and changing the lives of our customers for 12 years, and are excited to launch the 13th season of this amazing scheme. We encourage all Nigerians to sign up to DiamondXtra by Access bank, and start saving to win extraordinary prizes every day in this reloaded season as DiamondXtra is truly the most rewarding way to save” Etuokwu said.

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Speaking at the official launch of the season 13 of the savings scheme, Robert Giles, senior banking advisor, retail, said, ‘the launch of Diamond Xtra Season 13 is our best yet. And that’s because it is yours. From the very beginning, Diamond Xtra was designed by our customers themselves.

“They told us that the return on savings was small, yet the reason to save was to transform and improve lives. Since that initial launch, we have shared over Five Billion Naira of prize money through daily, weekly, monthly and quarterly draws. We have given out education grants, business grants and Salary for life,” he said.

Giles explained that season 13 was designed by over 600,000 customers who were surveyed to inform the changes they want to see.

“Our customers said they want to keep Salary for life, Business Grant and Free Rent. They also told us to add lots of smaller prizes so everybody has a chance to win. And finally, they asked us to bring it closer to home, and that’s why this year we are taking Diamond Xtra into every neighbourhood so that people can see the difference and share with friends,” said Giles.

On her part, Adaeze Umeh, group head, consumer banking, affirmed that over 2,000 customers would be part of the consolation prize every quarter with special attention to women. She added that there is something for every family.

“We will be having about 10 of our women winning, of which one person will have an opportunity of getting a shopping allowance of N100,000 for the next 12 months and nine others will get N300,000 each,” Umeh said.

She noted that over 2.5 million customers signed up to DiamondXtra accounts and the figure kept rising on a yearly basis. Umeh said four people will win N1 million each to pay their rents.

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