9mobile, Cherie Blaire Foundation to boost women entrepreneurship -

The Cherie Blair Foundation for Women in collaboration with Nigeria’s most customer-focused telecommunication company, 9mobile, opened a new vista of opportunity for Nigerian businesswoman with the entrant of Herventure into the Nigerian market.

The Herventure app is a rewarding innovation that enables women entrepreneurs to gain business skills and connections to transform their businesses.

Through bite-sized easily digestible swipe-able cards, quizzes and videos, HerVenture provide a learning experience that fits around women’s busy schedules. As a result, Herventure will support the growth, profitability and sustainability of women’s enterprises. This will enable the upscaled provision of integrated mobile business support services for women entrepreneurs in Nigeria.

Alain said that “We’re delighted to be working with the Cherie Blair Foundation for Women to support their efforts to advance women’s entrepreneurship potential in Nigeria. Building on this success, the partnership aims to help thousands of more women-owned MSMEs to survive the pandemic by facilitating the uptake of the app’s Covid-adapted offer to women entrepreneurs”.

Over 20,000 women entrepreneurs have been supported through Herventure in Nigeria so far, with 99 percent finding the training delivered on the app to be very useful. Users found that, on average, their profits increased by 38 percent, and 88 percent of users increased their customer numbers. 89 percent of the Nigerian women using the app also reported that the networks they had developed in the app had been helpful.

According to Susan Shagbo, a woman entrepreneur in Nigeria who has successfully used Herventure to support her business, “the app is Fantastic and fully loaded. It gave me great insights on how to navigate and grow my new business. I recommend this beautiful app for every woman considering becoming an entrepreneur or already an entrepreneur, your business will experience tremendous growth after going through the different modules.”

Commenting on this strategic partnership with Cherie Blair Foundation for Women, the CEO of 9mobile, Alan Sinfield, stated that 9mobile recognizes the importance of leveraging its technology to support very important segments of society like women, to build and grow resilient businesses through this pandemic and beyond.

Hope Moses-Ashike

Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.