“33” Export leverages consumer engagement to grow brand

‘33’ Export lager beer, a premium quality lager beer launched into the Nigerian market in 1979 is leveraging consumer engagement to grow and deepen its brand penetration in the market. The brand initiated the Friendship Experience party and ‘City of Friends’ events in an effort to provide unique friendship experiences while also creating opportunities for consumers to bond, party and create memorable moments.

The friendship experience party which has been on for a couple of years at various cities within the country has served as an avenue for friends and lovers of the brand to come together to have fun as consumers were treated to music, rib-cracking jokes by top comedians and various fun engaging games including Jenga and Connect Four in which consumers get a chance to win exciting prizes.

“33” Export lager beer recognizes the importance of friendship in the lives of its consumers which in turn stimulated the friendship experience party initiative. This is used to reaffirm the brand’s commitment to providing excellent and memorable experiences that allows friends and communities from all over the country to connect, build stronger bonds and share memorable moments.

READ ALSO: Evaluating ‘Dance More, Drink Slow’ Heineken Campaign

The brand prides itself in celebrating real friendship with the yearly celebration which takes place in different cities across Nigeria. The other signature event created by the brand, “City of Friends”, was conceived to commemorate the United Nations’ World Friendship Day which is aligned with the brand’s theme of strengthening friendship bonds.

The “City of Friends” parties also served as a platform for the brand to help promote love and friendship within Nigeria while also creating beautiful memories for consumers in the process. The event also featured top entertainers likes Kiss Daniel, Simi, Small Doctor, Phyno, Harrysong, Mc Gordons, and Mc Shakara among others.

The brand decided to add a new concept to celebrate creative writers in the latest edition of its “City of Friends” event by organizing writing competition tagged #Pendownforfriednship, a combination of music, entertainment and creative writing that produces its own unique experience.

The fact that “33” Export is doing so much on promoting and strengthening friendship bonds shows that the brand clearly understands and appreciates the role friendship plays in promoting peace, prosperity, and progress among individuals and societies.

It is therefore no surprise that “33” Export lager beer brand has endeared itself to the hearts of beer lovers across Nigeria as its friendship themed initiatives has allowed the brand to reach out and connect better with its consumers while also deepening the friendship bond.

Done.Mail received.Noted.