• Friday, March 29, 2024
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BusinessDay

Clean the lights

Lights

There’s a story of a woman I love to share because it inspired me to find my unique selling point in a more creative yet tactical way. Many members of my Instagram community and email tribe have been inspired by this story, so I want to share it with you too.

She was a very young woman with responsibilities, so she became a cleaner to make ends meet. Every day, when she takes the bus back home, she’ll ask women who looked like her target audience for advice on what she could do better. Different women gave her different kinds of advice – use a different soap, use this mop, use a thicker sponge, scrub it like this, stand like this, do like this, etc.

As she jotted the feedback down, she noticed a woman at the corner who never really spoke. She approached her one day and asked her for her opinion, and she said,

“Clean the lights. When you have swept, washed, scrubbed, dusted, and wiped the house, don’t forget the lights. No one ever remembers the lights.”

This advice sounded pretty different from what she was used to, but she took the advice in her usual fashion, and she cleaned the chandeliers, the bulb covers, and all the lights. The reactions from her clients were different! They were shocked, everything looked brighter, and they asked:

“What did you do”?

This story made me think so deeply. I’m sure it looked and felt like magic. This was so obvious yet so neglected, and it made all the difference. This act was her unique selling point! Nothing grand like a new soap or something. Just the power of paying attention to what everyone else ignores, yet it makes all the difference! It is obvious yet, not so obvious.

It is the little things that make you the BEST!

Related News

Everybody wants the best doctor, the best staff, the best everything. What if it is the attention to little things, the extras that everyone else ignores, that makes you the best?

*mind-blowing*

Ask yourself:

What are the lights in my business? In my career? In my industry? In my life? In my target market’s life? What are the lights? The things people are not looking at but could make all the difference?

Ps: I physically cleaned the lights in my house, and it made all the difference. Now I have to apply it in everything else I do.

So I guess my question is,

What are the lights you need to clean in your potential client’s business?

Have any questions or challenges you are facing? Please write me an email telling me your story, stating your challenges and asking me your question – [email protected] I’ll answer the top 3 every last Monday of the month.