Browsing Category
Brands & Advertising
NOA seeks to partners NIPR on public orientation
Rivers State director of the National Orientation Agency (NOA), Oliver Wolugbom has advocated collaboration between the agency and the Nigerian Institute of Public Relations (NIPR) in the…
World young reader prize reflects media evolution
The World Young Reader Prize, which annually honours newspapers that succeed in engaging the young, has launched a new category to recognise social, mobile and local activities, reflecting…
Online shopping onslaught: Can local retailers cope?
The trend in online shopping is increasing. This is due to its market convenience and the e-commerce platform it offers, which makes it expedient and possible for consumers as they may…
Again, Star brand engages consumers with promo
In its usual tradition, Star Beer brand, from the stable of Nigerian Breweries plc, has introduced a new consumer promotion designed to engage and reward its customers.
The consumer promo,…
Ribena goes Can as brand owner set for commercial on new packaging
Ribena, a foremost nutritional fruit drink from the stable of GlaxoSmithKliine Consumer Nigeria plc, is now available in Cans, and the brand owner is set to embark on advertisement in…