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Brands & Advertising
Advertising agencies battle for UACN plum account
Major advertising agencies are perfecting strategies to clinch the juicy UACN corporate advertising account currently on review.
The multinational company had recently invited about 11 top…
African PR practitioners prepare continent for economic boom
African Public Relations Association (APRA) is preparing the African continent for impending economic boom, especially as Europe faces economic challenges and Africa with untapped…
In new TV commercial, Stanbic IBTC reveals opportunities for expansion
In line with its drive to reconnect with customers, Stanbic IBTC Bank, a member of Stanbic IBTC Holdings, has launched a nation-wide integrated brand repositioning campaign through which…
Unilever initiative raises N.5m for women empowerment
Oxfam, a global women-sensitive humanitarian organisation with headquarters in Oxford, UK, is the beneficiary of N502, 600 donation raised from Unilever Nigeria plc initiative. Jade…
Fading reading culture, poor self branding bane of writers as brand ambassadors
Operators in the creative industries - advertising, photography, films, art as well as literature convened in Lagos recently to find the reasons professional writers such as journalists…