Nigeria's advert regulator, the Advertising and Regulatory Council of Nigeria (ARCON) has commenced the enforcement of vetting for advertisements in the digital space, slamming fines on several online businesses for exposing adverts without securing the necessary approval.
Several online business owners told BusinessDay that within the last week, they received notification emails from ARCON accusing them of violating advertising laws by publishing online ads without prior approval. Each notice came with a penalty of N1 million per advert.
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