• Saturday, April 13, 2024
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Acer renews efforts to deepen Nigeria’s PC market


Acer, a leading glob­al manufacturer of Information and Communication Technology prod­ucts, has renewed its com­mitment towards deepening Nigeria’s Personal Computer (PC) market with the introduc­tion of a range of new products into the market. Studies have shown that Nigeria’s PC pen­etration stands at an abysmal 4.5 percent of the country’s teeming population. The new products are two tablets: Iconia W700P and Iconia W510P, and an ultrabook, Apire S7 series. The Acer Iconia W700P tablet is powerful and ultra-responsive. It features a cradle that stands in portrait or landscape view to provide various usage modes, as well as a bluetooth keyboard to keep users productive any­time, anywhere.

With a third generation In­tel® Core™ processor, the tablet ensures faster, smarter, and more efficient performance, while the 11.6” full HD IPS display features 10 point touch and provides consistent and accurate colour, combining it

with a wide viewing angle, up to 178°, for better sharing in­formation and group viewing. The Iconia W510P, designed for busy professionals looking for a highly mobile device to carry and travel with, offers more than performance, and long battery life; it provides the flexibility to adapt to various usage scenarios and the reli­ability offered by compliance with enterprise level security standards. Be it a video con­ference, taking notes during

a meeting or simply giving the final touches to an important document, the Iconia W510P, thanks to its hybrid design, is an excellent device to improve working on the go.

The Acer Aspire S7 Series, the thinnest and lightest of the Ultrabooks™, has been hailed as one of the most exciting Windows 8-based touch Ultra­book. As thin as a smartphone, the S7 is an iconic combination of power and beauty. The uses of straight lines, glossy white

glass, electro-luminescent lighting and anodized alu­minum have culminated in an Ultrabook that champi­ons cutting-edge technology and innovative design. Amin Mortazavi, Acer Vice Presi­dent, Africa and Middle East, said the driving force behind the innovation is to meet the sophisticated needs of Acer’s customers and to support their lifestyle, particularly their businesses.

He said: “Acer is an innova­tive company which seeks to meet the expectations of her loyal customers wherever they are. That’s why on a regular basis, we launch new products specifically to address identi­fied needs of our customers. Nigeria is a market we have been servicing well over the years and we plan to do more with the introduction of inno­vative products tailor-made to improve our customers’ lives.”

Speaking further, Mor­tazavi said his company was interested in becoming a ma­jor player in the country’s IT market, which has witnessed a phenomenal growth in the last decade, pledging that the company’s partners are assured of the provision of world-class support services. “Nigeria’s IT market is growing at a significant pace and em­powering our channel partners in the country and facilitating their growth is instrumental for Acer’s continued success. Acer commits to a significant increase in the level of support we provide to our partners to facilitate a dynamic business model that encourages them to be pro-active. Working to­gether, we can capture an even more significant share of this growing, hugely exciting, IT

Stories by BEN UZOR JR