Oyedeji resumes CEO role at AIKIDO agency, eyes pan-African expansion

AIKIDO Agency has officially announced the return of its founder, Tayo Oyedeji, as Chief Executive Officer, effective 1 July 2026. Following a three-month period in an advisory capacity, Dr Oyedeji reclaims the helm to spearhead the agency’s strategic evolution into a leading independent integrated marketing communications firm in Africa.

Oyedeji is widely regarded as one of the continent’s most accomplished media and advertising leaders. His professional career spans nearly three decades, including high-level roles in North America, Europe, and across Africa. Most recently, he served as Chief Executive Officer of Insight Redefini/Publicis Groupe Nigeria, following a tenure as Managing Director of Publicis Media Africa, based in Johannesburg. His extensive experience also includes senior positions at OMD and Publicis Groupe, blending global best practices with a nuanced understanding of African market dynamics.

Beyond his corporate leadership, Dr Oyedeji has a proven track record of founding and scaling technology-driven businesses. His return to the agency—which he co-founded with Managing Director Dolapo Ogunbambo—underscores a long-standing commitment to merging strategy, technology, and entrepreneurship to influence culture.

Oyedeji holds an MBA from the University of Oxford and a PhD in Media Management from the University of Missouri–Columbia, a qualification that bridges academic rigour with operational expertise.

In his renewed capacity, Oyedeji will collaborate closely with Ogunbambo to broaden the agency’s capabilities, strengthen client partnerships, and secure new business across the continent. AIKIDO Agency has established a firm reputation for award-winning creativity and integrated media expertise, serving a diverse portfolio of Nigerian and pan-African brands.

Commenting on his return, Dr Oyedeji emphasised the competitive advantage of independent agencies. “The future belongs to independent agencies that combine world-class strategy, exceptional creativity, data, technology, and speed,” he stated. “I’m excited to partner with Dolapo and the team as we build an agency that not only delivers extraordinary work but also helps redefine what an African agency can become”.

Managing Director Dolapo Ogunbambo welcomed the leadership transition as a pivotal moment for the firm. “Having Dr Oyedeji back at the helm is a defining moment for AIKIDO Agency,” he remarked. “His experience, strategic vision, and passion for building enduring businesses perfectly complement our ambition. Together, we’re building an agency that competes with the very best in the world while remaining proudly African”.