Wigs are no more only a fashion item in Nigeria; they are now a status, convenience, and style statement. However, the high price of wigs has come up for discussion, prompting enquiries into the reasons behind the high cost of these goods.
Here are few reasons why good wigs are expensive to get:
Quality/Type of hair
The price of wigs is mostly determined by the type of hair used in them. The most sought-after human hair wigs are those manufactured from virgin or Remy hair because of their durability and natural appearance. While Remy hair is carefully collected and aligned to ensure all hair strands are facing the same direction, decreasing tangling and boosting durability, virgin hair is left unprocessed and preserves its original quality. The cost of the finished product rises because these varieties of hair are more expensive to procure and create.
Importation and Taxes
Nigeria imports a large amount of its wig supplies, primarily from nations that are renowned for manufacturing high-quality human hair, such as China, India, and Brazil. Exchange rates, delivery charges, and import fees are some of the elements that affect the cost of acquiring these wigs. The government levies import duties and taxes, which are subsequently passed on to customers and raise the retail cost of wigs.
Craftsmanship and Customization
A significant factor in wig pricing is craftsmanship. Sewing and styling the hair onto the cap of a high-quality wig requires expert labour to ensure a natural appearance and a comfortable fit. Customised wigs demand more labour and design expenses because they are made to meet the exact style, colour, and length preferences of the buyer. The increased cost of wigs is justified by their superior quality and degree of customisation.
Branding and Market Demand
Several brands are thought to be of the highest calibre and status. Because wearing branded wigs is connected with status and perceived quality assurance, consumers frequently pay a premium for them. Prices have also increased as a result of the growing demand for wigs due to changing fashion trends and the need for flexible style options. The market demand for wigs is growing as more women choose them as a practical and protective style alternative. This is causing prices to rise even more.
Economic Factors and Purchasing Power
Inflation and changing exchange rates are two aspects of Nigeria’s economic environment that have an effect on wig prices. The depreciation of the Naira in relation to international currencies results in an increase in the cost of imported products. Again, consumers’ willingness to pay for high-quality wigs—which are frequently seen as luxury items—is influenced by their purchasing power.
Given that wigs are still a popular choice for many women, knowing these details may help to clarify why they are expensive.
