The art of enterprise: BOP confab 2025 to empower African creatives

L- R: Kola Oshalusi, Convener, The Business of Photography Conference, Isabella Adediji,Founder/ Managing Director Yellow Tamarind Productions, Yinka Obebe, Founder and CEO, Pop Central, Yagazie Eguare, CEO, Gazmadu Studios, Dayo Adedayo, CEO, DayoAdedayo Photography Limited at the 2024 edition of The Business of Photography Conference

Founded with a mission to illuminate the wealth of opportunities within the creative industry, the Business of Photography Conference focuses on empowering photographers with a business-oriented approach.

It serves as a vibrant hub for knowledge exchange and strategic collaborations, connecting creatives with potential clients, industry leaders, and government policymakers to forge a thriving artistic future.

The event which returns this year promises to be a game-changer with its intriguing theme, “The Art of Enterprise.” At this event, creativity is expected to meet entrepreneurship in Africa’s booming visual arts scene.

Taking place from September 15-19, 2025, in Lagos Nigeria, the event will bring together photography maestros, visionary filmmakers, influential brand leaders, innovative policymakers, and keen investors from across the continent. Participants are open to benefit from the ecosystem of growth with masterclasses, insightful panel discussions, enriching networking sessions, and exhibitions—all crafted to arm them with essential business acumen while fueling people’s creative fire.

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“The Art of Enterprise represents our dedication to empowering visual storytellers to craft not just their art, but successful ventures,” says Kola Oshalusi, the visionary behind BOP Conference.

“In a digital landscape ruled by creativity, it’s critical for professionals to balance aesthetic prowess with business savvy. We’re here to ignite that powerful synergy among African creatives.”

Building on its legacy of previous successful editions, BOP remains at the forefront of advocating photography’s pivotal role in Nigeria’s and Africa’s socio-economic growth. The visual arts sector is more than just expression—it’s a robust avenue for job creation, culture preservation, and presenting Africa’s creative genius on the global stage.

This conference is a must-attend for both emerging and established photographers, videographers, creative entrepreneurs, content creators, media professionals, brand strategists, marketers, art directors, and anyone involved in the business of visual storytelling.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.