As companies look to cushion effects of economic downturn on their businesses, global marketing has become a tool to help businesses remain sustainable.
As a company’s audience grows, so does the potential for an increased revenue stream. Expanding to a global market can be seen as an investment opportunity to protect a company’s bottom line. If done correctly, there is potential for a positive financial return.
Susan Modupe Garland, a renowned author and environmentalist, is making waves in the business world with her initiative to help local businesses in Nigeria gain global customers and recognition.
As the founder of the Beyond Garland Initiative, an environmental conservation organization, Modupe is combining her passion for the environment with her expertise in business to create opportunities for Nigerian entrepreneurs.
One of the key ways Modupe is assisting local businesses is by helping them incorporate a Limited Liability Company (LLC) in the United States.
By establishing an LLC, Nigerian businesses gain credibility and open doors to international markets. Modupe’s strong educational background, knowledge, and experience in the business sector enable her to guide these entrepreneurs through the entire process, ensuring a smooth transition into the global business arena.
Read also: Entrepreneurs need support to drive tech transformations — Olatunji-David
In addition to incorporating an LLC, Susan also assists Nigerian businesses in opening the U.S. bank accounts without the need for them to physically visit the United States.
This streamlines the financial operations of these businesses and eliminates the barriers that previously existed for international transactions. With a U.S. bank account, Nigerian entrepreneurs can easily engage in global trade and expand their customer base.
Susan recognizes the importance of effective marketing and promotion for businesses to thrive in the global market. Through her initiative, News Worthy Time, she helps Nigerian businesses promote themselves in international newspapers, reaching a wider audience and attracting potential customers from around the world. This exposure not only boosts sales but also enhances the reputation and credibility of these businesses on the global stage.
To facilitate seamless online transactions, Susan assists Nigerian businesses in subscribing to international payment gateways like Stripe. By integrating these secure and reliable payment processing platforms, Nigerian entrepreneurs can offer their customers convenient and hassle-free online payment options. This not only improves the customer experience but also builds trust and confidence in their businesses.
Susan Modupe Garland’s dedication to empowering Nigerian businesses is commendable. By providing them with the tools and resources to expand their reach globally, she is not only helping individual entrepreneurs but also contributing to the economic growth and development of Nigeria as a whole.
Through her Beyond Garland Initiative, Susan is making a significant impact on local businesses, enabling them to thrive in the international market.
