Jumia, a leading e-commerce platform in Nigeria, announces the launch of the Jumia Festival, an annual shopping event designed to offer consumers savings on authentic products while boosting businesses.

This year’s theme, ‘Shop authentic, Save more,’ reflects Jumia’s mission to make products more accessible to everyone.

The Jumia Festival begins on Friday, September 13th, 2024, and runs through Sunday, September 29th, 2024.

“This two-week event offers shoppers exclusive deals from trusted local and international brands like Tecno, Oraimo, Infinix, Nivea, Xiaomi, Itel, Adidas, PZ Cussons, Diageo, Pernod Ricard and many more.

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“The Jumia Festival is more than just a sales event; it’s our way of giving back to the Nigerian community during these challenging times. By working closely with our brand partners, we’re
able to offer unbeatable deals that help consumers save more while supporting our sellers to expand their reach. This campaign reinforces our commitment to providing a solution that
benefits both consumers and sellers,” said Sunil Natraj, CEO of Jumia Nigeria.

This shopping event gives consumers the opportunity to get affordable products across a wide
range of categories like fashion, home and living, beauty, electronics and phones.

“At TECNO, we believe that everyone deserves access to the latest smart technology. The Jumia Festival is the perfect opportunity for consumers to explore our innovative products at prices that fit today’s budget. Our collaboration with Jumia is part of our commitment to becoming a leading brand in smart devices, offering products that are not only advanced but also stylish, helping our users stay connected in smarter ways,” said Damilare Omotimehin, Marketing Manager, Tecno Mobile Limited.

During the Jumia Festival, shoppers can take advantage of daily flash sales, where they can find more discounts on select items. The festival will also feature special brand days, where top brands will offer their products at even more attractive prices.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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