Jägermeister has announce the winners of its competitive initiative tagged – Bar Staff Premium contest. Held from May 17th to June 18th across Nigeria, the contest tasked bar staff members with achieving the highest number of sales within a month for a grand prize. This initiative aimed to recognize and reward outstanding bar staff who achieved exceptional sales targets.

Following the verification process, two winners have emerged, demonstrating exceptional sales prowess by surpassing the competition’s requirements and selling over 1000 bottles each.

Uche Cyril, head bar staff at Club Switch in Ibadan, achieved verified sales of 1151 cartons of Jägermeister, while Osaghae Osahon, head bar staff at Club Rave La’vida in Benin City, achieved verified sales of 1023 cartons of Jägermeister. Consequently, both winners have each been awarded a sum of $2,500.

Upon receiving his prize, Uche Cyril expressed his joy, saying, “Winning this competition is a dream come true and one of the best things that has happened to me since I started bartending. I feel very honored to be recognized for the hard work and dedication I have invested in my career over the years. Thank you, Jägermeister!”

Echoing similar sentiment, Osaghae Osahon commented, “I am super excited about this win. The competition was tough, and I was close to giving up so many times. I am so happy I did not do that. A huge thank you to Jägermeister, my team, and customers for their amazing support.”

To win the competition, participants were required to meet specific sales targets and provide verified documentation. Key conditions included achieving weekly sales of standard Jägermeister 70cl to meet a target of 167 cartons, providing verified documentation of target achievements, and meeting the target threshold for purchase and sales acceleration within the competition’s timeframe.

While the grand prize of the contest was a gold-sponsored trip to the 2024 Afronation Festival in Portugal, with exclusive access to party with Jägermeister, both winners opted for the monetary equivalent of their winnings. Hence, the reward, which amounted to a sum of $2,500 has been awarded to both winners respectively.

The Bar Staff Premium contest by Jägermeister highlights the organization’s overarching brand message – Meisters Expression, a culture hinged upon celebrating excellence and dedication to one’s craft.

By celebrating these outstanding individuals, Jägermeister continues to drive progressive societal change through economic empowerment whilst inspiring people to thrive in their chosen career paths, thus becoming a Meister.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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