Filmhouse Group, Africa’s leading media and entertainment company, has reaffirmed its commitment to the continent’s creative economy through its continued partnership with the Africa International Film Festival (AFRIFF).

The 2025 edition, running from Sunday, November 2 to Friday, November 7, 2025, kicked off with the highly anticipated screening of 3 Cold Dishes.

Building on a longstanding collaboration, Filmhouse Group continues to serve as the official cinema and distribution partner for AFRIFF.

The partnership underscores the company’s role in shaping Nigeria’s film infrastructure, championing African-led productions, and strengthening industry access across borders through its exhibition, distribution, and production arms — Filmhouse Cinemas, FilmOne Entertainment, and FilmOne Studios.

“AFRIFF continues to be a vital platform for celebrating the evolution of African storytelling,” said Kene Okwuosa, Group CEO, Filmhouse Group.

“Our collaboration reflects our shared vision of building a self-sustaining film ecosystem that empowers creators, drives investment, and connects African stories to the world.”

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Throughout the week-long festival, Filmhouse executives will participate in high-level panels and workshops focused on film financing, co-production, distribution, and emerging technologies.

“AFRIFF was born out of the belief that Africa’s stories deserve the same global stage, reverence, and investment as any other. Every partnership we forge — like ours with Filmhouse — strengthens that dream.

“Together, we’re not just showcasing films; we’re shaping futures, amplifying voices, and preserving the soul of African storytelling,” said Chioma Ude, Founder & Executive Director, Africa International Film Festival (AFRIFF).

As part of its festival presence, Filmhouse will host industry mixers and brand experiences including the Filmhouse Group Lounge.

This year’s partnership reaffirms Filmhouse Group’s role as a catalyst for creativity, collaboration, and economic impact within Africa’s evolving film ecosystem.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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