PricePally, a leading online grocery platform, has said that farmers need more support in a bid to achieve sustainable food supply in Nigeria

This is as the property platform successfully trained over 160 farmers in the Southwest region of the country, emphasising that they need more support to meet people’s demands and achieve a sustainable food supply.

Speaking on the impact of the training, Benjamin Ogunbola, GSMA project manager at PricePally, stressed the importance of empowering farmers to strengthen the food supply chain in Nigeria.

“Our farmers are at the core of our mission to make quality food accessible to everyone. By equipping them with the knowledge to grow, harvest, and distribute their produce effectively, we’re not only supporting their livelihoods but also improving food availability and affordability across communities. This training is a crucial step toward achieving a resilient and sustainable food supply chain,” Ogunbola stated.

He also added that the platform had organised a Liaison Officers Training programme to enhance collaboration between farmers and the company and expansion would be made to the country’s northern region, starting with Jos.

“Our efforts have culminated in successes such as selling over one ton of Grade-A tomatoes from a single farm within 48 hours, a testament to the efficiency of PricePally’s direct-to-consumer model.

The three-week programme, held in October 2024 across Epe, Ibadan, and Abeokuta, focused on enhancing produce quality and minimising post-harvest losses through Good Agricultural Practices (GAP).

The training, which addressed critical areas such as farm planning, water management, post-harvest handling, and sustainable farming techniques, equipped farmers with tools and knowledge to ensure that their produce meets market demands while reducing waste.

Farmers also received insights into leveraging data to predict consumer needs, enabling them to make informed decisions about planting, harvesting, and distribution.

The training, which is an extension of the GSMA-PricePally partnership, is going to expand to the northern region of Nigeria, starting with Jos. We want to further strengthen agricultural practices across the country.”

By connecting farmers directly with wholesalers, retailers, and individual consumers, the food tech company remains committed to making food more affordable and accessible in Nigeria.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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