In recent years, decluttering has gained significant traction in Nigeria, driven by the need for organised living spaces and the desire to make extra income from unused items. As urban areas become more crowded and lifestyles busier, many Nigerians are seeking solutions to manage their belongings effectively.
This is where Nennysdeclutter, founded by Annastasia Chinenye Ekeh, steps in. The platform not only helps individuals declutter their spaces but also connects sellers with buyers, creating a seamless and trustworthy marketplace for pre-owned items.
Annastasia Chinenye Ekeh: A techpreneur with a vision
Annastasia has a background in digital marketing, having studied at Gurudemy. Her journey into entrepreneurship began with her role as a network marketer at Longrich, where she discovered her passion for connecting people with products they need. This experience, combined with her love for technology, inspired her to venture into the decluttering industry.
“I started Nennysdeclutter because I have always wanted to help people create order in their lives,” Annastasia explains. Growing up, she often assisted her family in organising their home during challenging times, witnessing firsthand how a clutter-free environment could bring peace and clarity.
Her personal experiences shaped the vision of Nennysdeclutter, which goes beyond just organising spaces. “Decluttering is not just about throwing things away—it is about making room for people who need those things to buy and elevate their space,” she adds.
Challenges and solutions in building Nennysdeclutter
Annastasia shared, launching Nennysdeclutter in 2021 was not without its challenges, as one of the primary hurdles was building trust with clients. Many people were hesitant to let strangers into their homes or trust them with their money. To address this, Annastasia focused on building credibility through testimonials and maintaining a professional online presence.
Another challenge was creating brand awareness in a competitive market. Nennysdeclutter tackled this by leveraging targeted social media marketing, collaborating with influencers, and encouraging satisfied clients to leave reviews on their Google page.
Additionally, identifying the right target audience was crucial. Through market research, the company narrowed its focus to busy professionals, families, and couples who needed decluttering services the most.
Pricing services competitively was another obstacle. Annastasia conducted competitor analysis to set fair prices and introduced tiered packages and introductory discounts to attract first-time clients.
Defining success for Nennysdeclutter
For Nennysdeclutter, success is measured by the quality of service provided and the impact on clients’ lives. The company aims to create a loyal customer base, establish a strong brand reputation, and achieve financial stability. Key metrics include client satisfaction, measured through testimonials and feedback surveys; client referrals, which indicate trust and loyalty; and social media engagement, which reflects brand visibility and audience interaction.
Annastasia sets specific goals to track success: “Our aim is to have 95% of clients rate our services as ‘Excellent,’ and at least 30% of new clients should come from referrals. On social media, the goal is to increase Instagram followers by 25% annually, with a 10% engagement rate.”
Standing out in a competitive market
Nennysdeclutter differentiates itself from other decluttering platforms in Nigeria by prioritising value and smooth transactions. The platform creates a welcoming environment for both buyers and sellers, making the process easier by posting detailed reels of items for sale and providing ongoing tips on how to spot scammers. “We are more than just a service; we are a platform for decluttering solutions because we cultivate a sense of community,” Annastasia notes.
To maintain trust and transparency, Nennysdeclutter conducts background checks, uses secure payment methods, and shares authentic customer testimonials. The company also educates its audience on how to identify scams, ensuring a safe and reliable experience for all users.
Decluttering trends and strategies in Nigeria’s market
In Nigeria, the most commonly decluttered items include air conditioners, televisions, gas cookers, microwaves, TV consoles, sofa sets, phones, bed frames, and mattresses. These items vary slightly by region, depending on local preferences and lifestyle needs.
Annastasia explained that the company prices these items at “50-70% of their original retail value, depending on their condition.” She added that this pricing strategy “ensures affordability for buyers while providing fair value to sellers.”
The economic climate in Nigeria, particularly the rising dollar exchange rate, has significantly influenced consumer behaviour and the decluttering industry. Annastasia noted, “Many people are now more inclined to sell unused items to generate extra income, while others seek affordable pre-owned goods.” She emphasised that Nennysdeclutter stays ahead of market trends by closely monitoring customer preferences and adapting our services to meet changing demands.
Social media plays a crucial role in Nennysdeclutter’s marketing strategy. The company leverages platforms like WhatsApp, Instagram, TikTok, and Facebook to share product updates, customer reviews, and educational content. “We engage our audience through polls, Q&A sessions, and live streams,” Annastasia said, highlighting the brand’s commitment to interactive customer engagement. She also stressed the importance of responsiveness, stating, “We make it a priority to reply to comments and messages promptly to maintain a strong connection with our customers.”
Long-term goals for Nennysdeclutter
Looking ahead, Nennysdeclutter aims to become a household name in the decluttering industry, similar to Jumia in e-commerce. The company plans to expand its reach, raise brand awareness, and create a trusted platform for decluttering in Nigeria. Over the next five years, Annastasia envisions Nennysdeclutter as a go-to solution for individuals seeking to reclaim their spaces and improve their quality of life.
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