Big Feet Shoe by Chichi: Celebrating inclusivity in footwears

Nwachukwu Chisom, the inspiring CEO of Big Feet Shoe by Chichi, entered the shoe business fueled by her personal experiences. Struggling to find stylish footwear in larger sizes highlighted a significant gap in the market. Driven by a passion for fashion and a commitment to inclusivity, Chisom set out to empower others facing similar challenges.

Nwachukwu Chisom says, “I was inspired to enter the big feet shoe market due to personal experiences, like struggling to find stylish options in larger sizes. I also noticed a gap in the market and wanted to empower others with similar needs. A passion for fashion and a desire to promote inclusivity drove me to create a brand that celebrates all foot sizes.”

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Recognizing the need for fashionable options for those with big feet, she created a brand that celebrates diversity in foot sizes. Beyond shoes, Big Feet Shoe by Chichi also offers an array of jewelry and bags, ensuring that every customer can express their style. Chisom’s dedication to inclusivity resonates deeply with her audience, making her brand a favorite among many.

Through her work, Chisom has transformed her personal struggles into a thriving business that prioritizes style and accessibility. Big Feet Shoe by Chichi stands as a testament to her vision of a fashion world where everyone feels represented and celebrated.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.