APO Group, the communications consultancy built for performance across Africa, has been recognised with five international industry awards in the first half of 2026, headlined by a Gold award at the Africa SABRE Awards, one of the most rigorously judged standards in global public relations.

The Gold SABRE was awarded for APO Group’s campaign for GITEX Africa Morocco 2025. The campaign generated more than 3,600 media placements across African and international outlets and strengthened Morocco’s positioning as a leading emerging technology hub.

The Africa SABRE Awards are judged by senior communications professionals from across the world and are widely regarded as the highest standard of peer recognition in the industry.

APO Group also received a Gold Stevie Award for Most Innovative Public Relations Agency of the Year. The Stevie judges cited campaigns delivering over USD 1.2 billion in PR value and more than 1,500 media features.

Two Global Brand Awards recognised APO Group’s integrated communications approach and its results for the Global Africa Business Initiative. The World Business Outlook Awards named APO Group South Africa’s top public relations and media consultancy for the third consecutive year.

In addition, APO Group’s campaigns for GITEX Africa Morocco 2025 and the Basketball Africa League were shortlisted for international industry awards during the first half of 2026, further recognising the consultancy’s work across the continent.

Together, these distinctions reflect a consistent pattern: independent global judges have repeatedly confirmed that APO Group delivers measurable results in African markets, not presence alone.
“Awards matter to us only when they reflect client outcomes,” said Bas Wijne, CEO of APO Group.

“A SABRE Gold is judged on placements, reach, and business impact, not on the quality of the entry. That is the standard we hold ourselves to, and it is the standard any organisation appointing a communications partner in Africa should demand.”

APO Group’s model combines senior advisory with on-the-ground execution and guaranteed visibility through Africa Newsroom, its owned newswire, which distributes to more than 250 Africa-focused platforms and connects organisations with 450,000+ journalists, analysts, investors, and policymakers worldwide. That structure gives clients one accountable partner and verified reach across all 54 markets in which APO Group operates.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

Join BusinessDay whatsapp Channel, to stay up to date

Open In Whatsapp