First Bank targets entertainment industry in December campaign

First Bank of Nigeria has introduced its 2021 seasonal customer celebration initiative known as DecemberIssaVybe, which enables the Nigerian youth to achieve their dreams and also strengthens the entertainment industry.

In the spirit of providing enabling opportunities for families of its customers and other stakeholders to come together to celebrate, live better and achieve their dreams, FirstBank – through its yearly DecemberIssaVybe campaign – has unveiled the 2021 calendar of events as it reiterates its impact on the arts and entertainment industry.

The campaign which started in 2018 has been making waves across the cities in the country and Nigerians across ages have started Vybing, enamored in excitement.

The 30-day activity-loaded event includes musical shows and concerts, comedies, fashion, arts, and food fairs and is specifically supported to evoke joyful moods as everyone gears up for the celebrations of the end of the year, especially the yuletide. Showcasing an array of the hottest and coolest entertainment platforms, and superstars, the FirstBank DecemberIssaVybe campaign offers free massive gifts and ticket giveaways to premium events aimed at creating a fascinating and memorable experience for stakeholders in the Yuletide season as they bond with family and friends, whilst connecting with their favourite superstars, music, plays.

FirstBank DecemberIssaVybe is also designed to inspire kindness in all stakeholders. December is a season for giving and due to FirstBank’s culture of showing kindness through initiatives such as SPARK (Start Performing Acts of Random Kindness), DecemberIssaVybe campaign integrates kindness and spreads its message of transforming lives.

Excited about the 2021 DecemberIssaVybe, Folake Ani-Mumuney, Group Head of Marketing and Corporate Communications, FirstBank, said “we are delighted to be back with DecemberIssaVybe. The 2021 edition is enriched with loads of impactful and celebratory activities to build the excitement of witnessing the year-end as we celebrate into 2022. As a Bank weaved into the fabric of society, we have ensured that the events are spread across the country and there is an event for everyone, irrespective of age.

We remain committed through resourceful partnerships to nation-building; empowering all including the youth to achieve their dreams as these events promote the continued growth of the entertainment industry, unarguably an economic game-changer in the global business landscape, especially a country like ours that is blessed with talents and amazing creative minds.

We encourage everyone including organisers of events to please stay safe and adhere to the COVID-19 protocols. It’s important we all get vaccinated; get our booster jabs where necessary, use face masks, observe social distancing and play our roles to drive full observance and adherence to COVID-19 protocols so we enjoy the season responsibly’’ she said.

The FirstBank #DecemberIssaVybe and #FirstBankIssaVybe giveaway fest is open to everyone. To enjoy premium concerts, plays, fashion and food; lucky customers and followers of the Bank’s social media pages – Facebook: First Bank of Nigeria Limited, Instagram: @firstbanknigeria should look out for the posts on how to participate in the giveaways as there are exclusive tickets to partake in these celebrations promoted through FirstBank’s DecemberIssaVybe end of the year and yuletide celebrations.

Hope Moses-Ashike

Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.