Access Bank, foremost Nigerian financial institution as part of effort to create a rewarding experience for its customers, has introduced a loyalty solution tagged R.E.A.L (Rewarding Every Act of Loyalty).
R.E.A.L is an innovative solution introduced to reward existing bank customers for their unwavering support over the years.
Victor Etuokwu, Executive Director, Personal Banking Division while speaking on this development, said “The solution will enable the Bank grow a portfolio of actively transacting customers and drive financial inclusion whilst encouraging customers by rewarding every interaction (financial and non-financial)”.
“At Access Bank, we remain committed to enhancing customer experience as well as rewarding our customers for their steadfast support over the years. They have the option of choosing other banks but they have decided to bank with us and for that, they deserve to be rewarded,” he added.
The innovative solution is a pan-banking programme offering multiple ways to earn points through the usage of the Bank’s transactional platforms such as ATMs; POS terminals; credit/debit cards; mobile and online platforms.
The redemption suite of R.E.A.L incorporates many categories within its scope including travel, gift vouchers, shopping and more. Each category has a bundle of multiple options to be redeemed via 900 airlines, 450,000 hotel stays, 150,000 car rentals and numerous leading partner brands to shop from.
Customers have the option of redeeming earned points within or outside Nigeria and we have put in place the necessary resources, policies, procedures and controls to ensure a smooth process of redeeming all earned points.
All existing and new customers are eligible for these rewards, however, customers will be required to visit the loyalty portal.
This solution is in partnership with a world class payment and loyalty solutions provider with a global footprint in over 35 countries.
As part of its continued growth strategy, Access Bank is focused on mainstreaming sustainable business practices into its operations. The Bank strives to deliver sustainable economic growth that is profitable, environmentally responsible and socially relevant.
Kelechi Ewuzie
