Access Bank Plc has since inception of DiamondXtra savings promo in 2008 given out over N5 billion to over 20,000 loyal customers across the country.
This is coming at the bank plans to launch the season 12 of the savings scheme by February this year. In the season 11, which was concluded last year, over 4,300 customers benefited from the various prize awards, ranging from sala4life, education grant for five years, rent for a year and senior citizens among others.
Robert Giles, group head, products insight and capabilities disclosed this at the DiamondXtra prize presentation ceremony on Wednesday in Lagos.
“Salary for life is great that is the product that our customers ask for. Every year we add more prizes such as education allowance for five years, a senior citizen prizes, and prizes for rent for a year,” he said.
Giles said DiamondXtra has been very successful for Access Bank in growing its deposit base. “It is one of the most successful deposit product in the country because people are inspired by not only getting a safe place to hold your money but also beyond the interest rate, the chance to win something transformational, to win salary 4life, win one million naira, win education grant for five years and there are so many stories. We are entering the 12 years of customers who have been able to use that fund to start business to automatically change their success”.
Continuing, he said, “. It is part of our strategy for growing stable deposit. Deposits affect the bottom-line but customer relationship affects the botton-line more. It is not just storing you money with us but by making transactions with us and by us making banking more convenient by having a card that works or mobile app that works or be able to link you to other products and services.
Also speaking Adaeze Ume, group head, consumer banking, “I am happy to say that from 2008 till now we have impacted over 20,000 lives and for season 11, we have done over 4,300 customers we have rewarded with various prizes from education allowance for five years, the cash winnings as well as slary4life”.
She said Season 12 is going to be much bigger because of feedbacks and insights received from customers in terms of what they want in season 12.
“Diamond extra is a product that has been here for 11 years and we have a lot of strong followership and this season we want to build in what customers loved in season 11 and would want in season 12. It is a product for the customers because we are touching lives. Keep faith with us in February, we are going to launch the season 12 and it is going to be very big,” Ume said.
“If you have a Diamond extra account, all you need to do is to fund it with N5,000 and you are qualify for a ticket. If you do in excess of N5,000, let’s say N10,000 you qualify for two tickets. So, the more you save the more you actually get more ticket,” she explained.