BusinessDay

New data shows Green Africa ranks high for on-time departure

Green Africa, which started operations in August 2021, has earned its place as a top player in delivering on-time services to its customers amid challenges facing the airline industry in the region.

On-Time Performance (OTP) in aviation is measured as a percentage of scheduled flights that departed at the published time plus a 15-minute buffer.

A look at the OTP results for Green Africa from June to November 2022 shows that out of the 3,404 flights the airline operated during that period, 82.37 percent were on time. This is the highest reported OTP record in the Nigerian aviation industry during the period, thus earning the new airline the title of ‘Nigeria’s New King of OTP’.

Experts say this is remarkable even by global standards and especially noteworthy considering some of the unique challenges airlines face in the region, including fuel shortages and infrastructure limitations, just to name a few.

A closer look at the airline’s OTP on a route-by-route basis also shows some industry leading figures. The Lagos-Abuja flight Q9 300 is Green Africa’s first flight in the morning.

The flight, which currently departs at 5:50 a.m., has become quite popular for customers who need to be in Abuja first thing in the morning but want to avoid the additional cost of booking a hotel room for an overnight stay. Out of the 183 departures of Q9 300 during the six-month period, the flight left on time approximately 166 times, which translates to an on-time performance of 90.71 percent.

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Lagos-Port Harcourt flight Q9 322 also enjoys an OTP of over 90 percent, while customers on the LOS-ILR-ABV (Q9 304/305/311/312), AKR-ABV (Q9 315/316), and BNI-ABV (Q9 313/314) can also count on their flights leaving on time, almost every time.

This is not to say Green Africa has had an easy ride since its inception in 2021. The value carrier, which had a very strong start operationally, soon had to contend with its own fair share of challenges, like every new company.

Some of the issues in its early days were around refunds due to flight cancellations and poor market understanding of its unbundled products and no-frill model.

Green Africa, in response, regrouped and as stated by Babawande Afolabi, its Founder and CEO, in the first year gVersary email to customers, quickly made some key adjustments.

All refunds were cleared, and the network was revamped to build in additional buffers to better manage operational disruptions. A more targeted campaign was done to educate customers about its products, and customers have now come to appreciate the freedom to only pay for what they need on a flight.

Green Africa’s unbundled model, customers can now fly at least 25% cheaper than the average fares in the market, especially if they book early enough.

Omolara Kehinde, who oversees the company’s brand and marketing initiatives said, “Our promise to customers is to connect them to their dreams and loved ones. Providing an on time and reliable service is at the centre of this promise.”

Kehinde continued, “Every gTalent at Green Africa values the company’s 5-Point Customer Promise, which are safety, affordability, service, reliability, and fun, and takes very seriously our mission, which is to use the power of air travel to create a better future.”