Lessons to learn from Emirates Boarding Pass that unlocks offers for holiday season

There are lessons for tourist promoters, airlines and countries to learn from the return of Emirates’ popular My Emirates Pass. Starting from 1st November 2022 to 31st March 2023, the special pass enables customers to get more from their trip with exclusive offers at over 500 locations in the UAE, throughout the December holiday season and beyond.

Emirates customers flying to or through Dubai would simply show their boarding pass and a valid form of identification to hundreds of retail, leisure and dining outlets, as well as famous attractions and luxury spas, to enjoy fantastic discounts throughout Dubai and the UAE.

In addition, passengers can also enjoy a complimentary ticket to Tour Dubai’s one-hour Creek Sightseeing Cruise, which gives unrivalled panoramic views of Dubai’s historic district from a traditional showboat.

Whether it’s catching up on major sports events such as the Emirates Airline Dubai Rugby Sevens and DP World Tour golf events, or immersing yourself in the festive celebrations this December, there is something for every traveller when visiting Dubai this Christmas holiday season.

From sun-soaked beaches and heritage activities to world-class hospitality and leisure facilities, Dubai offers a variety of world-class experiences.

Customers can book their holiday to Dubai through Emirates Holidays. All Emirates Holidays include flexible booking options and dedicated 24/7 On Holiday Service team which will be available to support holidaymakers for every moment that they’re away. Members of Emirates’ award-winning loyalty programme, Skywards, can earn Miles on everyday spends at retail outlets in the UAE, and redeem these Miles for reward tickets, upgrades, as well as tickets for concerts and sports events.

Customers will also be availed the Dubai Experience which enables them to browse, create and book their own customised itineraries including flights, hotel stay, visits to key attractions, and other dining and leisure experiences in Dubai and the UAE.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.