Ethiopian Airlines Group, Africa’s leading airline, signed a strategic agreement with Nucore Technologies, a company that specializes in providing software solutions for advanced back-office automation, integration, reporting, and analytics capabilities to travel agencies, OTAs, aggregators, and corporate customers.

The collaboration marks a significant milestone in Ethiopian Airlines’ digital transformation journey, positioning B2B as a key strategic area.

It reaffirms the airline’s commitment to global industry standards and modern airline retailing, while empowering partners with seamless access to direct content through NDC-enabled distribution, enhanced data transparency via out-of-the-box integrations, and scalable digital platforms designed to support future growth.

Commenting on the partnership, Bilen Arefaine, ET Holiday & Digital/GCIC Sales A/Vice President, remarked, “Ethiopian Airlines is steadfast in its commitment to driving digital transformation across its services.

“This partnership with Nucore Technologies further strengthens our digital presence by enabling our partners to gain seamless access to Ethiopian Airlines’ direct content, including NDC-based offers, ancillary services, and hotel packages, all supported by multiple payment options through our Agency Portal.

“Ethiopian Airlines will continue to lead the industry in digital transformation through NDC adoption and close collaboration with industry leaders to build a connected, future-ready distribution ecosystem.”

Ethiopian Airlines’ Agency Portal, a robust platform designed to serve travel agencies, aggregators, and corporate customers, stands at the center of this partnership.

The platform supports more than 2,000 active customers across over 100 stations worldwide, offering extensive market reach and global coverage. It is also backed by 24/7 commercial and technical support by Ethiopian Airlines, ensuring that partners receive timely assistance to meet both operational and business needs.

This partnership with Nucore Technologies further strengthens the Ethiopian Agency Portal by integrating more advanced reporting and analytics capabilities.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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