BusinessDay
Globally, traditional market research is evolving and catching up with the pace of technology, but this is not the case...
The latest partnership between Nigeria’s Coscharis Group and French Groupe Renault SKD to begin vehicle assembly in Nigeria is expected...
Various books and seminars have emphasised the importance of innovations to keep organisations competitive or to gain market advantage but...
Operators in Nigeria’s experiential marketing, a segment of Integrated Marketing Communication industry that is going through excruciating times have been...
Nigeria is inching closer to winning the elusive Cannes awards as evidences of global recognition of Nigerian creative works point...
Two weeks after launching 4G+, which offers customers faster data speed, MTN Nigeria has announced a price slash across all its data plans and offerings....
Major issues that keep Chief Executive Officers awake are declining revenue, increasing operational cost and consequently, no profit. In this...
Management of Stanbic IBTC is combing Nigeria’s public relations industry in search of a reputable new PR agency to handle...
Visa, a player in digital payment and official sponsor of the 2019 Total Africa Cup of Nations, says it sponsored...
Chris Ogbechie, a Senior Faculty Officer, Lagos Business School (LBS) has assessed marketing practice in contemporary world and said that...