Showmax unveils Nigerian masterbrand campaign

Showmax, the streaming service platform recently unveiled its first ever Nigerian Masterbrand campaign with tagline ‘No one tells a story like we do’ to grow subscribers and deepen viewers’ experience to stake a major claim on the rapidly growing streaming industry in Nigeria.

The campaign pays an ode to the vibrant, larger-than-life storytelling streak of Nigerians and Showmax’s apparent efforts to tell authentic Nigerian stories through its slate of originals; eight of which were launched over the past one year.

The television commercial featured Nigerian actress, Sharon Ooja, who also stars in the AMVCA-nominated Showmax Original, Flawsome. “As a brand, we believe it is our duty to tell these stories and tell them in their most original and purest form. And this is even more important to us because we’re Africa’s original streaming platform and we truly believe that no one can tell our stories better than we do,” Opeoluwa Filani, general manager, Showmax Nigeria said at the media unveiling.

According to him, the campaign celebrates the wealth of stories that abound in Nigeria and Showmax’s commitment to telling them as a truly Nigerian brand. “In Nigeria alone, we have over 300 tribes and thousands of untold stories. We can tell 300,000 stories in a year, and you will still find a new and exciting story to tell for the next 10 decades. That’s the beauty of our diversity,” Filani.

He said further that Showmax had first teased the campaign with a display of some of the most popular Nigerian slangs such as Just Dey Play, Woto Woto, Eweee and Pressure Ti Wa on billboards across major cities in Nigeria. According to him, conversations about the billboards were amplified on social media with users giving their takes on the campaign.

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Filani said further that this would not be the first time Showmax will be starting conversations on social media. According to him, in 2022, the streaming platform’s iteration of the Real Housewives franchise, The Real Housewives of Lagos (RHOLagos) dominated conversations on social media, sitting on the Twitter trend table for its 13-week long run.

“RHOLagos has gone on to win an AMVCA for Best Costume Designer, alongside other Showmax originals like the police and procedural drama, Crime and Justice Lagos, which snagged the awards for Best TV Series and Best Picture Editor,” Filani said.