BusinessDay
NigeriaDecides2023

Amal: The shape of Afrobeat to come

Anyone who meets Amal for the first time says the same thing, “Amal is a vibe!” The music sensation is truly taking it her craft beyond music.

Although she certainly is, the multi-layered artiste is much more.

She is a multidisciplinary creative talent who has excelled as a pioneering creative director, broadcaster and philanthropist.

Now she is focusing all her infectious energy on becoming an artiste and ‘The Shape of Afrobeat to Come’.

Inspired by Sade Adu and Alicia Keys, her sound is a sonic sculpture of her heritage and unique life experiences. The alchemy of a contemporary urban tempo, fused with Afrobeat rhythm, punctuated by her hypnotic melodic Spanish and French poetry.

Read also: Chocolate City CEO, Abuchi Peter Ugwu, Discusses One Year of Music Business Leadership

Her first EP release, titled ‘New Beginnings’, will be available to stream on all platforms including iTunes, Spotify, Amazon, on June 1, 2022. It features the lead single ‘Detty December’, of which the music video was shot in Accra, Ghana.

It tells the story of a broken hearted girl reclaiming her power after her man indulges in his Detty December and then tries to crawl back.

As Afrobeat transforms into an international experience like reggae did half a century ago, it has begun to blend with other forms of music, art and expressions; hence the likes of Amal are set to make a difference.

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