• Thursday, February 29, 2024
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BusinessDay

SKODA on growth trajectory for 2014

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There has been a good start for Skoda in the current year as the automaker delivers 80,900 vehicles to customers compared to the 69,500 units it delivered last January. Being its best January achievement ever, the manufacturer enjoys continuing growth in 2014. And with strong growth in Europe and record deliveries in China, Skoda is on the move with the design and model campaign moving into the next stage.

With such strong start to the year for Skoda Auto, the Czech manufacturer has once again achieved double-digit growth in Europe with 48,200 vehicles sold. In the brand’s strongest individual market, China, deliveries increased by 27.3% to 27,500 units, thereby selling more cars in China than ever before in one month.

The new Octavia has made an excellent start to the new year with growth of 40.2% in Western Europe. In his words, “This has been an excellent start to 2014,” says Werner Eichhorn, Skoda’s board member for sales and marketing. “With 16.5% growth and the best January ever, we have truly confirmed the outstanding performance of the second half of 2013.”

He said the company’s model campaign is paying off in the markets, adding that the strong start to the year and the promising number of incoming orders makes Skoda confident that it will continue to grow this year.

After a record eight new or revised models launched in 2013, 2014 is all about the brand’s growth strategy. “The design and model campaign is continuing into the next stage,” says Eichhorn. The design of models cis playing an increasingly important role.

At this year’s Geneva Motor Show in early March, the automaker will be presenting the spectacular ‘Skoda VisionC’ design study. The five-door coupé study demonstrates the brand’s emotional appeal and power, and leads the next step in the evolution of brand’s design.

Its strength was demonstrated in Western Europe this January, where deliveries rose by 13.4% to 30,100 vehicles as against January 2013: of 26,500units. In the brand’s second largest market, Germany, it grew by 6.7% to 9,500 vehicles delivered, thus confirming its position as the country’s strongest foreign brand.