"Nigeria contributes enormous emotional, commercial, and audience value to European football while capturing relatively little structural value internally."
When Huddersfield Town finished bottom of the Premier League in the 2017/18 season, the club still earned close to £97 million in television revenue, according to Premier League distribution data.
The figure was striking at the time. It meant a relegated English side generated more broadcast income than title-winning clubs in several major European leagues, including Juventus
