Nigerians should take more advantage of international exhibitions – Expert

Martin Marz, Managing Director of the German Trade Show Specialists, Fair-Trade, on Monday urged Nigerian businesses to begin to harness the enormous opportunities for them in international exhibitions.

Marz told the News Agency of Nigeria (NAN) in Lagos that Nigerians should see international exhibitions as platforms for linking new technologies adapted to their businesses with the Nigerian market.

“We just had the Agro-food and Plastprintpack Nigeria 2017 international exhibition in Lagos, which was attended by 110
exhibitors from 20 countries.  We had exhibitors, mostly from Germany, France, Italy, China, India, Denmark, Austria and different other countries.

“This exhibition and conference was able to promote networking opportunities between Nigerian and West African professionals in the agro-food industry and international suppliers from these 20 countries.

“For instance, through this exhibition, the international suppliers were able to bring and introduce to Nigerians and other participants, new technologies that are adapted to Nigerian products and the market.

“So, it is important for more Nigerian businesses to always participate and take advantage of the huge and beneficial opportunities being offered by international trade exhibitions and conferences,’’ he said.

According to him, about 80 per cent out of the 2,000 visitors to the Agro-food and Plastprintpack Nigeria 2017 exhibition in Lagos are from other countries.

He said that the just-concluded Agro-food and Plastprintpack exhibition and conference in Lagos, was a technological exchange and cooperation initiative between Nigerians and international food and packaging technology specialists.

Marz said that the technological and know-how exchanges at the Lagos exhibition, held from March 28th t0 30th, were meant to assist Nigerians in maximizing opportunities in agro-food.

“Let me observe that out of the 2,000 visitors to the Agro-food and Plastprintpack Nigeria 2017 exhibition in Lagos, about 80 per cent of them actually came from other countries.

“And this exhibition was initially dedicated to Nigerians, but more people came to take advantage of the exhibition to advance business discussions with Nigerians,’’ he added.