Have a smoother, more pleasant experience on BA’s World Traveller

Travelling in economy class cabin can be tiresome, especially on long-haul flights when you have no choice order than to sit or move around until your journey is over.

But airlines are now competing keenly for passengers on to the economy class as they now put in place amenities that will make the journey more pleasant. In order to arrive at your destination feeling even more relaxed, all you need do is choose best-value economy services.

On British Airways (BA) World Traveller economy class, you will find everything included in the price, with no hidden surprises. It all adds up to a smoother, more pleasant experience.

World Traveller is the airline’s full-service economy class on flights beyond Europe, packed with all the comfort and benefits you expect from British Airways at an affordable price and value such as offering  great value all-inclusive fares with no hidden charges; generous free baggage allowance; delicious meals and full bar service; personal entertainment system with complimentary headphones and family-friendly features and kids’ activity packs.

For comfort seating, your seat is ergonomically designed and comes with an adjustable headrest, lumbar support and recline. Your World Traveller experience also includes a few extra features to help make the journey as enjoyable as possible, including a comfy cushion, blanket, toothbrush and toothpaste — plus flight socks and an eye mask on request.

The World Traveller experience is getting a makeover. BA is upgrading your style as it is giving the cabin a stylish new interior, luxurious seats with greater recline, 35 percent larger flat entertainment screen, in-seat power supply and more. The new cabin is available on the newest aircraft; A380, Boeing 787, Boeing 777-300ER as many Boeing 777-200 and 767 aircraft are refurbished to the same standard.

As for breakfast offering, delicious meals and full bar service are available on the class. Naturally, your World Traveller experience includes complimentary drinks and a delicious assortment of fine foods designed by world renowned chefs to keep your taste buds entertained throughout the flight.

With balanced meals crafted to perfectly match the time and duration of your flight; a wide range of special meal alternatives to suit your dietary needs and complimentary bar service, hot drinks, juices and water (on some very short flights, a full bar service is not always available), you can be rest assured that your journey will be enjoyable.

Also, a whole world of entertainment awaits you with hundreds of the latest films, documentaries, television, music, audio books and games personal flat screen and headphones and on-demand service that lets you choose what you want when you want it on most flights.

With flexible baggage options, every World Traveller ticket includes a generous and flexible baggage allowance, giving you the choice of travelling light with carry-on baggage or checking an extra pair of shoes (or twelve) into the hold. Some routes and ticket types come with an even greater allowance, while extra baggage can be carried for a fee. On family travel, BA says: We love how exciting flying is for kids and think it should be just as much fun for the parents.

When your family flies British Airways, you’ll find lots of thoughtful touches to make your life a little easier and help keep your little ones happy and entertained during the flight, including: priority boarding for families to help get you settled on board sooner; Skyflyer activity packs, children’s TV, films, games and a parental lock for other channels and special children’s meals which we’ll serve first so you can enjoy your own meal at your own pace.

Experience the World Traveller cabin and discover the level of quality and detail BA has put into the design to create a vision of calm and wellbeing during your flight. Whether you’re travelling for a holiday or a business trip, you’ll experience a more comfortable and enjoyable journey.

Wherever and whenever you fly World Traveller, you can expect the same top quality food, drink and warm service by our attentive crew, but a few of the cabin design elements may vary by aircraft. The economy class which is also available on flights with the United Kingdom and the United States of America (USA), present ther same experience with the World Traveller.

According to BA, every journey matters, no matter how short, so when you fly UK Domestic, you will experience the samequality service as ever, with a few thoughtful touches to help the brief time pass more enjoyably. You will enjoy contoured leather seats; complimentary newspapers on most flights; hot breakfast, tea and coffee on early morning flights and free snacks and hot and cold drinks on all flights.

If you are a Euro Traveller, that is travelling within Europe, you are bound to get the best value, on full-feature European shorthaul service such as getting great value all-inclusive fares with no hidden charges; extensive network of conveniently located airports; generous free baggage allowance; complimentary drinks and snacks on every flight and  family-friendly features and kids’ activity packs.

On board, you will discover there’s a lot more to Euro Traveller than the great-value fares and convenient network, such as: contoured leather seats; complimentary newspapers on most flights; hot breakfasts and drinks on early morning flights and free snacks and drinks on all other flights. And on selected UK domestic and European flights from both Heathrow and Gatwick, enjoy the newly refurbished seats and cabin interiors.

Inspired by the elegance of its flagship Airbus A380s and Boeing 787s you can expect contemporary LED lighting that adjusts throughout the flight to help you relax; bespoke leather seats designed to maximise your personal space and fully movable headrests and eye-level magazine storage for your comfort.

Euro Traveller includes two great fare options to suit your plans and budget.The first is hand baggage only – this best value economy fare includes hand baggage only and a seat allocated for you at check-in, ideal for when you want to travel light and make a quick getaway from the airport.

  The second is with checked bag – our fully inclusive economy fare includes a checked baggage allowance and your choice of available seats at check-in, giving you extra control and flexibility when planning your trip.

Sade Williams