Known for its unique initiatives, which enrich lives and in fulfillment of its promise to continuously reward customer loyalty, children with the Bank’s I Can Save account, one of the products on the staple of Sterling Bank plc, are in for a good moment as the bank rolls out plans to celebrate the 2015 Children’s Day in Nigeria.
Top on the agenda is the presentation of gifts to eligible customers and the promotion of a social media campaign encouraging parents to post “selfies” taken with their children; following which followers/ fans are encouraged to vote and the top three posts are awarded prizes. A selfy is a photograph taken of oneself with a smartphone or webcam and shared via social media.
The social media angle, according to the Bank, was included in recognition of the growing importance that social media plays in not just the lives of the parents but the children. The events, according to the bank, will start on Friday, May 22, 2015 and end on Wednesday, June 27, 2015.
Specifically, the bank will celebrate the Children’s Day with lucky pupils/students in their various schools in fulfilment of one of the features of the I Can Save product. A similar event was organised to celebrate 24 account holders during the 2013 edition of the Children’s Day.
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