Etisalat offers uniform call tariff at 11k per second to all networks

Etisalat Nigeria, leading mobile operator, is stretching the boundaries of voice pricing in the nation’s highly competitive telecoms industry with the introduction of a new tariff rate that offers customers the opportunity to make calls at 11 kobo per second to all networks.

This innovative offer, according to the company, comes under its latest package tagged, Easylife 4.0 Limited Offer, and is one in a series of efforts to continually provide its customers with affordable quality products and services.

Speaking at the media parley in Lagos, weekend, Francesco Angelone, chief marketing officer at Etisalat, said “this is a voice prepaid plan that offers the most affordable call rates to all networks in Nigeria. With Easylife 4.0 Limited edition, our customers can now make calls at 11 kobo per second to over 160 million Nigerians with a daily access charge of N5, irrespective of the network being called.”

This is part of efforts to sustain the revolution of the telecoms industry that the company started about six years when it opened shop in Nigeria, he said, saying “we revolutionised the telecoms landscape in Nigeria with the launch of Easylife 1.0, a tariff offer that halved call rates to all networks in the country. Easylife offers our customers simple and affordable call rates to all networks in Nigeria and international destinations without limitations or restrictions.

“The offering is also to reinforce Etisalat’s customer-centric positioning, as the CMO pointed out. We developed this package with an understanding of the different tastes and preferences of our customers. Insight into customer’s needs also led to the development of variants of the package, ranging from Easylife 1.0, Easylife 2.0, Easylife 3.0 to Easylife 4.0. I am pleased to announce the introduction of the Easylife 4.0 Limited Edition.”

Etisalat is well prepared to handle the influx of customers that this value proposition might bring, he said, recalling that the company is focused on customer satisfaction that has seen it come out tops on Nigerian Communication Commission’s ratings over the years.

“Let me assure you that Etisalat will remain committed to delivering innovative, life enhancing products and services to our customers as we work to realise our vision of a world without limitations to communication,” he said.

 

Ben Uzor