GTCO 2024 fashion weekend to promote indigenous fashion brands, enterprises

GTCO Fashion Weekend is set to promote businesses in indigenous fashion and food industry.

The event which will hold on November 9-10, 2024, at Plot 1 Water Corporation Drive, Oniru, Lagos will boost business enterprise of local designers, creatives, and entrepreneurs.

The event which is in its 7th edition promises to take African fashion to the global stage and help small businesses and the local fashion industry thrive.

Charles Eremi, GTCO Corporate Communications manager said it is a well-curated program to promote the fashion and food industry and to advance the local economy.

He further said that local designers, creatives, and entrepreneurs will be given free stores, bearing in mind that the event is consumer-focused; adding that consumers need to have the best retail experience in all of Africa.

Every year, the event brings together different people and businesses to showcase Africa’s vast creativity to the forefront by telling stories of heritage, culture, and personal identity, through the universal language of fashion.

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The 2-day event will feature four masterclasses, stage designer presentations, over 140 carefully curated pop-up fashion retail stores, a craft/fabric market, and 12 runway shows featuring Africa’s finest designers and international designers.

Speaking on the 2024 GTCO Fashion Weekend, Segun Agbaje, the Group Chief Executive Officer of Guaranty Trust Holding Company Plc said that it is more than an event, it is a deliberate and collective effort to uplift, empower, and celebrate the incredible talents of our continent.

“Last year we took a bold step forward by introducing virtual model casting, expanding our reach beyond geographic boundaries. This innovative idea allowed us to include talents from every corner of the continent, proving that fashion truly has no limits.

“At GTCO, we believe that innovation and inclusivity go hand in hand, and by making space for more voices, we are driving an industry that reflects the diversity and richness of African talent.

“Whether you are attending a masterclass, shopping the latest collections, or watching the runway come alive, this weekend is all about embracing the diversity, creativity, and brilliance that African fashion represents,” Agbaje said.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.