Niche Carvers launches virtual billboard mobile application

In its efforts at fulfilling its mission of carving a  niche for brands and organisations, Niche Carvers Limited, a fast rising marketing communications firm in strategic partnership with I-Works Technologies, has launched Void Locator, a mobile application that analysts expect will impact outdoor advertising in Nigeria.

The application seeks to power a closer relationship between brands and consumers.

According to Jimmy Babatunde, managing director of Niche Carvers, Void Locator is an application compatible with all mobile phone devices. It is a GPS based application with a simplified users interface that keeps complexity in the background, which creates virtual (billboards) spots on a digital map embedded within the application, users who then pass through these virtual radius are alerted with pop up notifications, carrying picture, videos, audio, texts or all the listed formats.
The mobile application comes with a reward system for the application users. Such that the adverts viewed accrue monetary incentives, points and/or loyalty rewards, and via an integrated shopping module within the app called the ‘Cloud mall’, purchases can be made on popular e-commerce sites using their rewards, Babatunde said.
The lead consultant for I-Works Technologies, Femi Akande, assured users of the stability of the app, emphasising that coordinates were synced real time within the virtual map using the unique VOID Intuition Robot Application (VIRA).
VIRA ensures a simplified user interface, while delivering a service in a secure and stable environment. The application is available for download on the Apple store, Play store and Blackberry apps store fronts.