Ella Couture redefines women’s Fashion with latest collection, ‘Eccentric’

The womenswear brand, under Ella Integrated Global Concept, revealed its 2024 ready-to-wear collection, titled “Glamour” at Arise Fashion Week in Lagos from September 2nd-4th, 2024.

“This fashion ramp is a milestone for regional brands, rethinking Lagos fashion,” said Raymond Angela, founder and Creative Director.

“I’m thrilled this collection, designed to inspire women, will reach a wider audience beyond West Africa,” she added.

The collection marries everyday wear with classics, showcasing ambitious women’s success through elevated silhouettes, tailored pieces, dresses, crop tops, strong collars, and pantsuits in bold colors, embodying sophistication and comfort.

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It also introduces new plus sizes for inclusivity. All Ella Couture clothing is locally made, focusing on ethical production and creating opportunities for Nigerian youths.

Founded in Nigeria in 2020, Raymond Angela has loved fashion since childhood, receiving many compliments on her style. After earning a degree in political science at Akwa-Ibom State University, she began her career in Lagos.

Noticing a gap in trendy workwear for women, she started designing corporate outfits. She named her brand “Ella Couture” inspired by the word “unique,” ensuring high-quality materials from sourcing to packaging.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.