Rémy Cointreau announces distribution partnership with Josien Mercantile in Nigeria

Rémy Cointreau has announced a new strategic distribution partnership with Josien Mercantile, a leading distribution and logistics partner in Nigeria.

This collaboration marks a milestone for Rémy Cointreau as it seeks to accelerate the longer-term development of its premium brand portfolio in the strategic Nigerian market, a nation poised for growth with its dynamic population and evolving consumer landscape.

“We are delighted to partner with Josien Mercantile as our new distributor in the Nigerian Market and look forward to developing the Rémy Cointreau portfolio of brands in Nigeria, which is a highly strategic and valued market for our business” – said Ian McLernon – CEO EMEA, APAC & GTR

“Nigeria represents one of the most strategically important markets for the Remy Cointreau long-term roadmap in the Africa region, and we are excited by the opportunity to expand the distribution and delivery of our premium portfolio of spirits in Nigeria with our partner, Josien Mercantile. Together, we look forward to creating unforgettable experiences for Nigerian consumers. We’re also thrilled by the timing this partnership goes live as it marks a significant milestone in Rémy Cointreau’s journey in Nigeria, coinciding beautifully with the global celebration of Rémy Martin’s 300-year anniversary,” said Svetlana Naumova, Managing Director AMEI (Africa, Middle East and India) & CIS.

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Alexandra Ohu, Managing Director, Josein Mercantile Limited, added, “Rémy Martin is a brand with deep roots in our company’s History. The partnership with Remy Cointreau reflects our unwavering commitment to excellence and our belief in the timeless quality of the brands that Rémy Cointreau represents.

“We are excited to bring this Legacy forward, continuing to serve our customers with the very best. Josien’s strength lies in her ability to sustain relationships and keep her promises to deliver exceptional results, with her strong market penetration structure, built over 30+ years; we are the most versatile distribution company across the West African coast, with a strong, knowledgeable team to drive every vision of the business.

“This partnership is indeed an enviable one; we look forward to a long, sustainable growth season from this relationship.”

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.