Pay TV provider, StarTimes boosts viewers’ digital TV access

Popular digital television service provider, StarTimes is further enriching its content, enhancing access for viewers, and pushing the boundaries to delight viewers and attract more households.

This direction was highlighted as the DTV company made some new strategic announcements on its digital TV offerings recently. StarTimes announced plans to launch five new sought-after channels on its platform and fresh additions across its four bouquets. It also stressed its entry-level TV bouquet called Nova with over 26 channels and a new special offer for all customers.

The new exciting, educative and entertaining digital television channels include, Iroko Play, Iroko Plus, AMC Series, Star Zone and Star Sport Focus. While Star Sport Focus came live in March, other channels will be viewed by customers from May 1.

Iroko TV channels are top-class online subscription-based entertainment platforms with lots of local movies for the youth and women.

Iroko Play brings the best of Nollywood classic, mid recent movies and other entertaining Nigerian programmes to viewers while Iroko Plus shows block-buster Nollywood movies that are fresh and very recent. It is also dearly loved by young women, students and youths who appreciate Nollywoood and general entertainment.

With Iroko TV’s launch on StarTimes, Iroko play and Iroko Plus will be accessible all over Africa exclusively for StarTimes viewers and in the first year alone, viewers will be treated to over 250 high quality titles and 250 episodes of magazine shows.

AMC Series channel offers interesting local drama, particularly the best of African and international black dramas while Star Movies Zone thrills viewers with generic content for all, including Novela series, Hollywood series, Magazine shows and some children programmes. It features Hollywood action movies and acclaimed African films, popular Novela, series and comedies; variety and talk shows.

Star Sport Focus is an exclusive sports news bulletin channel. It can be viewed on both StarTimes (channel 250) and on StarSat (channel 240). This new channel is available on all StarTimes and StarSat bouquets.

The channel offers subscribers a dynamic fast-paced overview of sports as a whole, and brings to viewers a 90-minutes sports news content block daily and content for magazine shows. Viewers can also watch the best action of top leagues in Africa, La Liga, Bundesliga and many more on Goalissimo.

It promotes African Sports via Sports News Africa and show exciting news and information on wrestling, Bundesliga, top football leagues and other favorite sports actions. Viewers can follow choice legendary sports stars from Africa and all over the world on the new channel.

The company also announced that from May 1, customers across all bouquets will enjoy some fresh additions and improvements with the new and old channels. AMC movies and Wap TV formerly on a higher bouquet called Classic bouquet will now be available and enjoyed by customers on Basic bouquet; the Classic bouquet will now have the new Iroko Play and AMC series; Iroko Plus will also be introduced into Unique bouquet while Star Zone and Star Sport Focus will be available on all four bouquets.

Furthermore, StarTimes highlighted that its recently launched Nova bouquet with over 26 channels for N600 monthly is even more affordable than its initial lowest bouquet called Basic and with Nova, digital television is now more within reach for everyone.

Public relations manager, StarTimes, NTA Star-TV Network, Israel Bolaji, told BusinessDay that the developments and direction were borne out of the company’s desire and commitment to offer value by enhancing access, improving content, further breaking barriers between the people and the platform and deepening digital TV penetration in Nigeria.

“Our efforts are also geared towards closing the huge gap between the people and Digital TV switch campaign, by creating a robust and improved digital television experience that is constantly refreshed. Increasingly, more Nigerians can also gain access to an impactful and explosive digital television experience.”

Daniel Obi