Vivendi SE’s Canal+ has made a formal all-cash offer for South Africa’s MultiChoice Group Ltd., valuing the broadcaster at $2.9 billion.

This forms part of the firm’s expansion across Africa, according to a Bloomberg report. The offer, submitted on Monday, proposes to buy MultiChoice shares at 125 rand ($6.7) each, according to a joint filing by both companies.

The report disclosed that the decision on the offer will lie with a newly formed independent board at MultiChoice.

The report read in part, “The offer includes a provision for Canal+ to purchase additional MultiChoice shares on the open market. However, if these shares are acquired at a price exceeding 125 rand each, Canal+ would be obligated to raise its offer price to match the highest price paid per share.

“The South African company’s stock price has witnessed a significant 25 percent surge since Canal+ first expressed its interest in February after MultiChoice rejected an earlier offer of 105 rands per share.”

Canal+ aims to leverage MultiChoice’s acquisition as part of its entry strategy into the African market. Discussions are underway for Canal+ to potentially partner with South African billionaire Patrice Motsepe to address limitations on foreign media ownership in South Africa.

The bidding for MultiChoice started on February 2, when Canal+ offered to buy all the shares it did not own in the firm for about $1.7bn.

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Chinwe Michael is a financial inclusion advocate and economy journalist who uses compelling storytelling to drive awareness. With a background in Banking and Finance and experience across accounting, media, and education, she applies sharp analysis and attention to detail to every piece. She simplifies complex financial and economy concepts into engaging content for Africa and global audience. Chinwe also doubles as a speaker with global recognition for her expertise.

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