Culture, art take centre stage at 2024 Business of photography conference

L-R: Ifunanya Igwe - TV host, Motunde of Lagos- Head of partnership and projects Bellanaija, Jokotade Shonowo - Creative Director Poshclick Portraiture, Kola Oshalusi - Convener Business of Photography, Akinlabi Akinbulumo - Creative Director Phisha Studios, Jide Sipe- Head, Marketing and Communications Ecobank, Yagazie Eguare - Creative Director Gazmadu Studios at Business of Photography Conference 2022

The Business of Photography Network (BOPnetworks) has announced that there would be an unparalleled exploration of the intersection between culture, art, and business at the upcoming Business of Photography Conference 2024.

Scheduled for March 20th, 2024, at the Muson Center, Onikan, Lagos, Nigeria, the annual event, is powered by Insigna Media Production Limited and spearheaded by Kola Oshalusi, its Founder and Creative Director.

This year’s conference theme is “Culture Exchange – The Art of Business,” strategically chosen to align with the current landscape of the African entertainment industry and the unprecedented opportunities globalization has presented.

In contrast to conventional photography conferences, BOP2024 will uniquely position Nigerian culture as an export commodity and delve into avenues through which government support and structured financial investments can propel the photography and cinematography sectors to new heights.

Kola Oshalusi, the visionary behind the Business of Photography Conference, expressed his enthusiasm for this year’s theme. “The fusion of culture, art, and business is the heartbeat of our conference this year. We believe that photography, when recognized and supported by the government and financial institutions, has the potential to generate substantial revenue for our country. BOP2024 is not just a conference; it’s a platform to showcase Nigeria’s cultural richness and explore how the creative industry can contribute significantly to our economy,” he remarked.

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The proposed panel sessions are carefully curated to address pivotal aspects of the photography and cinematography sectors. Sessions such as “Exporting Brand Nigeria; Civic Responsibility or Business?” and “The Role of Government and Structured Finance in Fostering Growth in the Creative Economy” will bring together industry experts, policymakers, and financial institutions to deliberate on crucial topics.

Additionally, the conference will explore gender dynamics in the creative industry through a curated session tentatively sponsored by leading organizations, titled “The gender role in building a robust Photography Ecosystem.” The event will also touch on the vital subjects of cultural appreciation, positive appropriation, and the future of storytelling through smartphone photography.

In a world where visual storytelling is increasingly influential, the Business of Photography Conference 2024 aims to celebrate the art and advocate for the recognition and support needed to elevate photography into a formidable business sector in Nigeria and Africa.

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Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.