In Nigeria’s real estate sector, Adepeju Adekoya stands as a beacon of success and innovation. As the CEO/MD of Pejsun Realty Ltd., she has not only garnered accolades and awards but has also shaped her company into a formidable player in the industry.

Adekoya is a proud alumna of Olabisi Onabanjo University, formerly known as Ogun State University, where she earned a second-class upper degree in Geography and Regional Planning. She further solidified her educational foundation with a Master’s in Business Administration (MBA) from the same institution and a Master’s Degree in Urban and Regional Planning from the University of Lagos.

Prior to venturing into real estate, Adekoya spent years honing her skills as a marketing manager in the oil and gas and telecommunications industries. This experience equipped her with invaluable insights into marketing strategies, a knowledge base she draws upon to propel Pejsun Realty Ltd. forward.

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The Genesis of a Real Estate Career

Adekoya’s foray into real estate was a convergence of her two major interests: construction and urban planning. From actively participating in supervising building projects to obtaining a formal education in Urban and Regional Planning, she seamlessly integrated practical experience with theoretical knowledge. This foundation positioned her at the intersection of construction management and urban planning, providing the impetus to launch her career in real estate.

Navigating Challenges in the Nigerian Real Estate Sector

The Nigerian real estate sector is not without its challenges. Adepeju acknowledges the prevalent lack of transparency and ethical standards within the industry, which can undermine investor confidence. In response, she emphasizes the importance of transparency in all dealings. Adepeju ensures investors have access to accurate information, covering property titles, legal documentation, and project timelines to build trust and confidence in the investment process.

Qualities of an Effective Real Estate Professional

According to Adekoya, being an effective real estate professional involves more than technical expertise. Transparency, truthfulness, and self-dignity are fundamental, but she highlights other key qualities such as excellent communication skills, industry knowledge, and a commitment to customer service.

Victory at the 2023 Q3 Sales Growth Program

Adekoya’s commitment to excellence was recently recognized at the 2023 Q3 Sales Growth Program organized by Global Real Estate Partners (GREP) where she emerged as the overall sales champion. Adepeju expresses gratitude to the organizers for providing a platform that celebrates excellence and hard work.

Pejsun Realty Ltd.’s Future Vision

Looking ahead, Adekoya envisions Pejsun Realty Ltd. as a globally recognized and trusted real estate development brand in the next 10 years. Her ambition reflects a commitment to sustained growth, innovation, and a continued focus on transparency in the ever-evolving real estate landscape. As Adekoya’s journey unfolds, Pejsun Realty Ltd. is poised to leave an indelible mark on the global real estate stage.

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.

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