Coke Nigeria launches new campaign

Coca-Cola Nigeria has launched the popular “Share a Coke” campaign in the country. For the first time in Nigeria, Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packaging – the returnable glass bottle, cans and PET bottles. “Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers, said Patricia Jemibewon, marketing director, Coca-Cola Nigeria Limited.

“By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually,” she said.

Giving more details about Share a Coke, Jemibewon further disclosed that the “Share a Coke” campaign recognises Nigeria’s culture and diversity as 600 popular names have been selected from the rich array of names across the various regions of Nigeria.“Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon said.

From January 10, consumers will be able to buy personalised Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on 2nd February 2015.The ‘Share a Coke’ campaign was first introduced in Australia in 2011. Since then, the Company has launched the  ‘Share a Coke’ campaign  in over 50 countries around the world, including New Zealand, Argentina,
Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.

Daniel Obi