P&G rolls out driest diaper from its N4.8bn Agbara factory

Leveraging research and consumer feedback, Procter and Gamble (P&G), a multinational producer of consumer goods and maker of Pampers baby diapers, has improved on its Pampers Baby-Dry product it recently unveiled in the Nigerian baby care market.

At the launch held at the N4.8 billion P&G plant in Agbara, Ogun State, Christofer Fuchs, associate director, R&D Baby Care Europe, Middle East and Africa, P&G, while addressing mothers, said “Pampers is committed to the healthy and happy development of babies.”

In his words: “Our newly improved Pampers diaper is borne out of extensive research and development, consumer studies and continuous feedback from consumers. We do this to ensure premium comfort for our babies and consequently contribute to the happy and healthy development of babies.

“The latest improvement to our Pampers diapers is the new stretchy sides. We understand that babies’ tummy expands as much as 8cm during the night. This makes diapers loosen and leakage occurs. With our new stretch feature, Pampers expands and relaxes with the baby’s tummy, thereby efficiently preventing leakages. In addition, the super gel in the diaper locks wetness away better than ordinary diapers, keeping the baby comfortable all night.”

Also commenting on the new innovation, Iphie Chuks-Adizue, brand manager, Pampers Nigeria, said: “More than 50 million babies experience the comfort and dryness of Pampers every year worldwide, so with our latest improvement, Pampers Baby-Dry which is similar to our UK offering as you may have noticed, provides superior dryness for our babies and adapts to the baby’s shape and movements for a good night’s sleep and a great next morning. One Pampers diaper is guaranteed to keep your baby dry throughout the night.”

A tour of the facility and demonstrations on the absorbance capabilities of the new Pampers provided participants the opportunity to experience the Pampers innovation first hand.

Reacting to the product demonstrations at the launch, popular actress and mother, Dakore Egbuson-Akande, applauded P&G on the newly upgraded product. She said: “P&G has absolutely outdone itself this time. I must confess that this new Pampers beats my expectations. Having used the product for my baby, I encourage all mothers to try it, because it is truly effective at keeping my baby dry and comfortable.”

The Pampers manufacturing plant was commissioned in March 2014, generating over 2000 direct job and boosting consumer goods production in the country.

 

Daniel Obi