Meet Emmanuel Smart, consultant turning business failures to successes

Emmanuel Smart is a certified management consultant with a proven track record of helping businesses turn failures into successes.

Smart’s unconventional methods to strategy, sales, and marketing are new, original, and unique. He sees sales and marketing as the communication arm of the business while strategy as the brain of the business.

This was the unique method he used in the successful and very low-cost launch of Nibit Mini Snack.

The success of Nibit is unprecedented and broke all the myths associated with successful product launch. The product was rejected on day one but without spending any money and trying to sell, Emmanuel Smart and his team made it the fastest selling product in the market by day three of launch.

“Many people do not know how we moved the product from being unknown to becoming known in just one week,” Smart said.

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“We simply refused to sell. Instead, we focused on thinking of why customers wouldn’t buy and we solved those problems. We also created strong reasons why they should buy. The job of the sales team was to communicate this in the most honest manner. This worked magic and the rest is history.”

Smart has gone on to use these methods to help refine the strategy, sales, marketing, and product development teams of his clients in Nigeria, Kenya, United Arab Emirates, and the United States.

The success stories have been remarkable in several industries.

“I reckon that many young entrepreneurs may not be able to pay for our services,” Smart said. “So we sometimes offer new businesses mentoring. But beyond mentoring, I believe they can also transform their business by learning and practicing the science of making products that customers would gladly pay for, as outlined in my book, Make What Customers Want.”

Smart is a visionary in the business world. He is constantly innovating and looking for new ways to help businesses succeed.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.