How we are redefining outdoor advertising in Africa

With the unlimited potential that technology has to enhance how advertising and marketing are done, a media company like Alpha & Jam Africa is redefining how out-of-home campaigns are being done on the continent.

The company recently launched Maslow, a 3D LED billboard in Lagos, Nigeria, the first Truecorner LED screen in West Africa, with the promise of doing the same across major cities in Africa and this has drawn applause from various quarters as Alpha & Jam continues to stay true to its objective of empowering immersive digital out-of-home campaigns across Africa.

Speaking on the feat, Samuel Ajiboye, Alpha & Jam’s CEO, remarked that the introduction of the 3D digital board was an evidence of the company’s commitment to innovation and providing value to clients.

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“The launch of Maslow is an evidence of our commitment to innovation and attention to providing value to our clients. It is the largest 3D billboard in Africa, accommodates any format and has a clear view from over 800 meters away. It is breathtaking, and we are sure that it will become a significant monument in Nigeria.

“We are utilising technology to improve the experiences of our consumers because we recognise its power. Maslow exhibits to a total of at least 800,000 audience members per day, including both pedestrian and car traffic, and an average of 36,000 vehicles per day with a dwell length of 35 minutes,” Ajiboye added.

With the board’s strategic location along the Murtala Mohammed Airport road, it would be visible to all inbound and outbound traffic both domestic and international airports, making it a special attraction for anybody entering or exiting Nigeria and Lagos.

Ajiboye further noted that Alpha & Jam were happy to be leading such technological innovation in Africa as a Nigerian enterprise, and stated that more should be expected from them in terms of innovation, skills, value creation and client satisfaction.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.