ARTSPLIT introduces MusicSplit

ARTSPLIT, the pioneering alternative investment platform has launched MusicSplit, its latest offering that allows for investment in music projects.

Its maiden online auction features Continental Playlist of top Nigerian Music Star, King Perryy and kicks off on the app from January 24 to February 10, 2023.

MUSICSPLIT involves taking the estimated value of a music project {Extended Plays (Eps), LPs, and Albums} and dividing it into 100,000 units (or Splits) to allow users and music lovers to finance it and profit from their investments.

By presenting MUSICSPLIT, ARTSPLIT intends to further elevate African music worldwide while ensuring artistes freedom with alternative investment options.

MusicSplit allows music lovers to own fractions of any trending Afrobeat music and earn monthly royalties to their ARTSPLIT wallet. Users on ARTSPLIT now have access to previously unavailable royalty assets when they buy splits and invest in their favourite Artistes’ upcoming projects.

It’s a win for all; your favourite gets the required funding to create great music for your enjoyment and you earn passive income and high-yielding returns from the projects streaming revenues.

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In a statement, Onyinye Anyaegbu, ARTSPLIT’s executive director for technology and communications said. “Our goal has always been to provide a platform that democratises access to investment in African art and artistes through co-ownership and technology while elevating their global standing.

“Too often, ideas are not appropriately valued, such as music. With MusicSplit, creators can offer a percentage of their upcoming projects for users to invest in and directly fund it. Users on the ARTSPLIT app benefit from access to a high-yielding asset class while artists benefit from debt-free funding while maintaining artistic freedom. As a result, we have moved closer to our goal of providing alternative investments opportunities for everyone.”

King Perryy stands out as one of the country’s most distinctive and ambitious young acts. The creator of what he calls the “Continental Sound,” the former seminary student and would-be Catholic priest fuses the melodies and rhythms of today’s Afrobeats with pan-African influences and reggae/dancehall to create deeply resonant songs that transcend cultures and borders. With a run of successful singles (“Man on Duty,” “Work ‘N’ Grind”) to his credit and over 70 million streams on digital platforms, he released his debut album, Citizen of the World, in 2021.

This Auction comes shortly after a tripartite agreement between ARTSPLIT and music service companies M.A.D Solutions and ENGAGE to enable fans invest in the success of their favourite musicians.

Iheanyi Nwachukwu

Iheanyi Nwachukwu, is a creative content writer with almost two decades journalism experience writing on banking, finance, capital markets, and tax. The multiple awards winning journalist is Assistant Editor, BusinessDay. Iheanyi holds BSc Degree in Economics from Imo State University; Master of Science (MSc) Degree in Management from University of Lagos. Iheanyi has attended several work-related trainings including (i) Advanced Writing and Reporting Skills (Pan African University, Lagos); (ii) News Agency Journalism (Indian Institute of Mass Communication {IIMC}, New Delhi, India); and (iii) Capital Markets Development and Regulations (International Law Institute {ILI} of Georgetown University, Washington DC, USA). Other trainings Iheanyi attended include: Economic/Political Risk Analysis (By Thomson Reuters Foundation); International Financial Journalism (IFJ) (By PMA Media Training, UK); Effective Business Writing Skills (By Phillips Consulting); Reporting on Corporate Governance (By International Finance Corporation (IFC) & Thomson Reuters Foundation UK); etc. In addition, he has participated in high-level economy & markets events in Dubai, South Africa, Morocco, and other African countries like Zambia, Ghana and Gambia.