Diversification reduces Covid-19 impacts on businesses - CEO BKGlam Events

Bukonla Ifedayo Esan, chief executive officer, BKGlam Events, a top event planners in Nigeria and the UK has explained that diversification was part of the ways businesses cushion the effects of COVID-19.

The Covid-19 disruption, Esan avowed, taught a lot of business owners some vital lessons. “One of those lessons is, never, ever put all your eggs in one basket. As much as possible, do numerous businesses and diversify your business interests,” she said.

Reflecting on the devastating effects of the pandemic, founder and CEO of BKGlam Events, said “It affected me drastically; but thankfully, things are picking up very well now.”

According to her, the global lockdown in 2020 put event planners practically out of business across the world. Like others in that sector, she had to find something else to do in the meantime while the world recovered.

On the business strategies she adopted to survive the pandemic, Esan disclosed: “I started online clothing retail and online classes to mentor other upcoming planners and stylists.”

Esan who is also referred to as Bukkykoga, CEO of BKGlam International and BKGlam Event, also shared her best and worst memories as an event planner.

“My best memory is one of the groom turning up at his wedding after pranking the bride that he was no longer interested in the ceremony. My worst memory comes from that same event, and that was when the groom said he was not proceeding with the wedding. I was worried and scared at the same time until I found out that it was a prank,” she recounted

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.