Connect Marketing Services sensitises stakeholders on digital transition

Connect Marketing Services, one of Nigeria’s foremost experiential marketing companies has sensitised stakeholders in the marketing space on digital transformation in its second edition of marketing core.

The company recently held the second edition of its annual digital conference, Marketing Core. The hybrid event had in attendance industry giants and thought leaders in the marketing space.

It also featured workshops where topics revolving around marketing in a frictionless world were discussed by Tech expert, Yosola Atere from Nigeria, Anks Patel from the UK and Aizehi Itua from Nigeria.

In a statement from the company, Aizehi Itua, the agency’s head of brand and Comms, stated that there is a need to future-proof the talents in the marketing industry and this can be achieved through knowledge transfer.

This will enable them to compete favourably in their various industries. Aizehi who doubles as the head of digital experiential business for the firm also stated that businesses need to have a proper understanding of the new and emerging consumers the COVID-19 Pandemic has produced to help them best position themselves for success.

“This event has done that expertly. We are building on our successes from last year to champion the digital transition of experiential marketing in Nigeria and this is one of our numerous platforms helping us achieve this”, he added. The event was also sponsored by Alpha and Nimbus and The Ambulance Company.

Hope Moses-Ashike

Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.